Black Hat SEO

Do not easily believe in the search results on search engines. That's the message to be conveyed through the release of its latest Symantec.
The reason, aka cyber criminals increasingly shrewd cybercriminal implement black hat SEO (search engine optimization). This method is able to raise the evil site ranking in search engine index. As a result, search results will be "poisoned" which raises the dangerous links on some pages earlier.

Generally, sites linked to the criminal purpose of this form of fake antivirus offering. Such applications instead serve to protect the user's computer, but instead secretly installing malicious programs facilitate this process (malware).


Most cybercriminal really make Google as a primary medium of black hat SEO trick them. Therefore, Symantec conducted research on Google search results, between March 30 and 18 April 2010. Symantec tried to search for key words most popular at that time.

The result? At least three of the 10 top trends top searches contain at least one malicious URLs among the first 70 search results. In addition, 15 of the 70 first search result is a malicious link to the search words are known to have been "poisoned" Proven Similarly, almost all the bad URLs are directed to fake antivirus page.

It seems that cyber criminals have been able to have an infrastructure that automatically collects the latest and most popular trends, to then slip into the search results. To avoid this, Symantec advised users to remain cautious when choosing a link in the search results, especially when searching for topics that are warm. One of the tools available help her through Safe Web feature in Norton Internet Security 2010 package.